Most bookies know the difficulty of getting new players, especially during the launch of a sportsbook. However, it doesn’t have to be that way. There are several ways to add players with minimal time and effort.
The first step in attracting players is to use a reliable bookie pay per head. Becoming a bookie is easier when you have the right partner to help you run the business.
Once you have a dependable PPH provider, you can focus all the time on building your player base. As a result, the growth rate of your bookie business will be faster. That’s the proper way on how to be a bookie. Here some ways you can use to add players to your sportsbook.
How to Add Players to Your Bookie Business
There are a lot of ways that you can add players to your bookie business. Your strategy will largely depend on how much you are willing to spend for player acquisition. There are a lot of ways that you can get players for free, but there are strategies that have a higher impact, but it will cost you. We’ll walk you through the different ways you can increase the players in your sportsbook.
Of course, you will, at some point, need to profile your players. If you are using a pay per head software, they have the tools to help you profile them. You will learn about preferences, profitability, and if they are high risk. Once you evaluate, you can adjust their limits or remove them to ensure minimal risk and maximum revenue. As you gather more data about your players’ betting behavior, you can implement other strategies to get them to bet more- something we will cover in another bookie tutorial.
Add Players by Targeting the Right Market
One mistake many bookies make is not having a proper vetting system when it comes to their players. They add everyone who wants to join, even if they can’t cover the winnings. As a result, they have a considerable player base, but their revenue is slim.
The better approach to optimize profits is to target the right players. You might start with friends, family members, and colleagues. Then, you get referrals from them. In the beginning, it is ideal to start with just a handful of players. That way, you can familiarize yourself with the sports betting software and the daily operations of the sportsbook.
It also helps to target the right players. You have two considerations here: their preferred bets, and their betting amounts. First, you want to make sure that you have the lines on sports they want to bet on. Second, you want to make sure you can cover the amounts they bet. If you run a smaller operation, for instance, having a high roller can cause significant risk to your sportsbooks profit margin.
Player Referrals
As mentioned before, referrals help increase your player base. The best way to get referrals is to foster loyalty among customers. You can do so through quality customer service. That means you pay winnings promptly and find quick resolutions to their concerns. You can offer your players a reward if they can successfully refer a player to bet on your sportsbook. This rewards loyal customers, and also gives new players an incentive for joining your sportsbooks.
Bonuses and Promos
And speaking of incentives, a nice welcome bonus goes a long way to getting new players. You can offer them lowered juice, free bets, or whatever you like. To recoup the cost, you can set conditions. For example, you can give them a free bet after they place their first wager. That way, you ensure that your expenses for acquisition get an immediate ROI.
A lot of players will shop for good bonuses, so check out other sportsbooks for ideas on what you can offer to your players. You can even offer variety by using sport or event specific bonuses, like free credit on the Super Bowl, or something similar.
Build Your Brand
There are a lot of ways that you can build your sportsbook’s brand. First, however, you need to establish that you are a reliable bookie. As mentioned above, timely payouts and good customer service will help you establish your reputation as a good sportsbook to join in.
Next, you can start building an online presence to promote your sportsbook. Brand recognition is important, so create logos, a tagline, and make sure your materials have a look that identifies you easily. Choose a color scheme, font type, and other visible material to help create a unique brand identity. Use them to join social media, online bookie forum or discussion groups, and more. This can help you with building your brand, and with building a potential communication line with players.
Those are the ways to add players to your bookie business. There are more ways to attract new customers to your sportsbook. Some will cost more, like running a full marketing campaign. This will entail ad campaigns through online ads, placements, and the like. The ones we suggested are free or inexpensive, but very effective. These are great strategies to use if you want to increase your sportsbook’s operations without spending a lot. Be sure to bookmark the Bwager Blog to learn more tips on how to run a sportsbook.
Manage Your Successful Sportsbook Business with Bwager. Enjoy a Free Trial Here!
