Although sports betting is a heavily regulated industry, some people still have a negative impression of it. Most people place wager money that they can afford to lose. However, some can’t control their gambling habits. As a result, it leads to debt and addiction. Thus, people are wondering what sports betting firms role and responsibilities in the problem.

Some people criticize how sports betting companies promote their services. For instance, some critics don’t want gambling firms to sponsor sports teams. Although it makes perfect sense for sports betting firms and organizations to develop a partnership, some people think that seeing gambling logos on jerseys might influence minors and people at risk.

People who follow teams are more likely to sign up with their sponsors. As a result, they sign up for sports betting platforms and spend money. The sponsorship exposes the gambling firm to a lucrative customer base and starts placing bets right away.

Sports Betting Firms Role and Responsibilities

Team sponsorship is an effective form of marketing. Many betting companies engage in that form of advertising. According to sportsbook pay per head reports, it is a win-win situation for both parties. Gambling companies attract players, and sports teams get paid for it.

In the 2019-2020 Premier League season, half of the 20 teams have jersey sponsorship deals with betting firms. Some brands seen on shirts include Fun88 and Betway. In the EFL Championship, 17 out of the 24 squads have gambling brands on their uniforms.

Based on bookie PPH sources, fans who want Premier League and EFL games are exposed to sports betting via the brands on the shirts. It influences audiences to sign up and wager on games themselves.

Although it is beneficial for bookie software companies and sports teams, the general public experience adverse effects from sponsorship deals. As a result, there are calls for gambling brands to be less visible during games.