Gambling Software and Pay Per Head Info
A Guide to Offering Sportsbook Bonuses

A Guide to Offering Sportsbook Bonuses

When you learn how to be a bookie, you will be learning the different ways to entice people to join your sportsbook, or get them to place more wagers in your sportsbook. Aside from traditional advertising methods, offering sportsbook bonuses is a great way to attract players. Why? Because the reward directly goes to them. This has a bigger impact on customer satisfaction. How do you go about offering bonuses then?

First, you need to identify the purpose of the bonus, and how much you are willing to spend for it. Let’s use a welcome bonus as an example. You now easily open a sportsbook, so you need players to join. But you don’t just want players to sign up, you want them to deposit money or place bets. After all, you will not earn money if there are no wagers placed.

This is where your welcome bonus comes in. You offer a player, say $20 welcome bonus for a $100 minimum deposit. Then, you make sure that the $20 is not actual cash, but $20 in wagers. That way, you get players to place wagers and bring money in before they qualify for the reward.

Offering Sportsbook Bonuses

A Guide to Offering Sportsbook BonusesBonuses can also help you promote certain sports events to make it more exciting for players. You can do this as a regular thing, or use it for special conditions, like to encourage inactive players to bet again. You can also use bonuses to get players to refer a new player to your sportsbook. Again, you can attach conditions, such as requiring deposits from new players before your player gets their reward for referring someone.

Most bonuses are geared toward new players, but it is very helpful to offer this to your regular players as well. It can be a seasonal bonus, a milestone bonus, like them being with you for a year already. You can offer risk-free bets, odds boosts, a deposit match or percentage, or free bets up to a certain amount. Remember that you are using a good bookie betting software, so you will have a good platform to help you offer sportsbook bonuses to your players.


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